Viridian Note 00284: Enron Logo ContestBruce Sterling [email@example.com]
Attention Conservation Notice: It's the latest in our continuing series of Viridian design contests.
Link: Viridian contest site: http://www.bomoco.com/Viridian/viridian.htm
Enron, for instance, used this keen e-commerce "E", all canted at a dynamic angle. It's known as the "fanciful E."
Link: color logo http://www.enron.com/corp/pressroom/factsheets/company.html b & w version http://www.enroncredit.com/Legal/TandCEnronCreditUse.asp
The Enron "E" is nowhere near so cool as that fantastic BP
sunflower redesign, but it's not too bad for a gas
When companies merge, or change names, or even re-org,
a logo redesign is very often job one. But when companies
croak in a grotesque welter of scandal and bankruptcy,
nobody does a thing about the logo!
Dead companies don't even get new logos.
However, we Viridians, with our wise "Embrace Decay"
principle, can see through this serious organizational
shortcoming in contemporary capitalism! And if anybody
needs a new logo right now, it's Enron.
Therefore our new Viridian Design Contest. You must
design a brand-new logo for Enron that accurately reflects
Enron's current market position, global brand and public
I wish I could promise you that someone within Enron
Besides, Enron already has its hands full suing Dynegy
for abandoning Enron at the altar.
Nevertheless, there's a heady promise of wealth for
the Viridian guy or gal who wins this design contest.
ONE HUNDRED SHARES OF ENRON STOCK!!
That's right, ladies and gentlemen! Life is tough
for graphic designers in today's market crunch.
It's time the Viridian Movement pitched in with some
hard-nosed practical support!
Those 100 Enron shares == generously donated to our
about eighty-seven bucks, not counting the transactional
overhead involved in our acquiring them.
But consider this. This really, truly is a hundred
share interest in Enron, once the seventh largest company
in the FORTUNE 500 with yearly revenues of a hundred
billion dollars. Stampeding market panic may have driven
the share-price down to pennies, but Enron's baseball
stadium has got to be worth more than that, not to mention
its posh corporate headquarters in climate-blasted
Houston, and its physical network of gas pipelines, which
are still in very busy daily use.
Dynegy may have scrammed off in terror, but Shell == a
bucks, you could make some serious money here!
It seems pretty likely that the great and the good
are gonna have to do something about Enron, because,
Henry Waxman letter at:
"Representative Henry A. Waxman, Ranking Minority
Member with the House Committee on Government Reform wrote
a letter to Cheney December 4, 2001 stating he would like
Cheney, 'to release information about secret contacts your
energy task force had with Enron Corporation, which filed
for bankruptcy on December 2, 2001...'" etc etc etc.
Hoo boy! We may be talking years of classic Beltway
But that's not all! Even if Enron stock turns out to be worth absolutely nothing, Mr Nakashima-Brown, a connoisseur of stock scrip design, has generously arranged for the winner of this Viridian contest to receive:
An Authentic ENRON Stock Certificate!
This handsome hard-copy document formally attests to your partial ownership of the Enron company. These certificates are themselves hotly desired collectibles!
Links: Extensive images of certificates (check out the oil & gas section). http://www.scripophily.net
One final note. Normally, Viridian design contests
promise the reward of a Viridian star <*> for every
entrant. I would love to pursue that fine Viridian
tradition, but we may have conclusively outgrown our
Viridian Ranking System. After that last Viridian Note
on geeks and spooks, we got Slashdotted.
This is no longer a small, cozy email list; we are
bigger, lots bigger. Furthermore, if you choose to
enter a Viridian design contest nowadays (or even if some
wry remark of yours gets published to Viridian readers),
it's not uncommon for you to get hit-on by interested
So keep that in mind. The Viridian List is groaning
at the seams. Frankly, merely by throwing the contest,
the Pope-Emperor is courting carpal-tunnel. It's an issue
we will seek to resolve next year.
If you'd care to enter this contest, create your
version of the new Enron logo, place it on the web,
and send me the URL. I will then announce it to the list,
and at least 2,000 people will look at it.
This contest closes January 12, 2002.
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