Viridian Note 00208: BP Logo HuntBruce Sterling [email@example.com]
(((Back in Note 00203, we were discussing the new, cybergreen logo of bp, the world's coolest, greenest, sexiest, massive carbon-spewing oil supermajor megacorp. BP's new Helios logo was created by "Landor Associates, San Francisco office," a subdivision of Young and Rubicam. Presumably, however, there was some actual human being quietly sitting at some console and drawing that new BP "Helios" logo. We Viridians want to know who this guy is. We figure him for some kind of invisible culture hero. We want to send him fan mail.)))
BP Logo Design...firstname.lastname@example.org* (Wesley M. Gifford)
Using good old Google (www.google.com), and searching for "bp logo designer" several links point to an article at designinmotion. The actual link is: http://www.designinmotion.com/article/mainv/0,7220,113933,00.html
Toward the bottom of the article it lists several of the people involved. Heath Ivan Hewett is listed as "Designer" so perhaps he is the person responsible for the new design.
Wesley M. Gifford email@example.com
(((This Design in Motion piece is a terrific article on the awe-inspiring Ogilvy and Mather bp television spot. It doesn't say anything about the guy who actually drew the logo, however. It can't be Heath Ivan Hewitt because he works for Charlex in New York, not Landor in San Francisco.)))
From: firstname.lastname@example.org^^^^^^* (Marc Erickson)
"I just spoke to Steven LaPaz (sp?) at: Landor Associates Corporate Headquarters Klamath House, 1001 Front Street San Francisco, CA 94111 USA
TEL +1.415.365.1700 FAX +1.415.365.3190 WEB http://www.landor.com/
"I received the answer that the designer that did it is no longer at the company. Mr. LaPaz didn't know where he was working, and did not know if he was allowed to give out his name, and would not do so to me. I have an email into the company's website, but somehow I expect the same answer.
(((But the enterprising MarcErickson did get an answer to his email, of sorts.)))
"Thank you for your interest in Landor's work with BP. Development of the BP mark was the collaborative work of several Landor designers & brand strategists located throughout Landor's worldwide network. Also, this type of information is somewhat proprietary.
"If there is particular information you would like about Landor's range of services, industry work or even additional details on the BP program, please let me know. I have attached a PDF version of our brochure, in case you are interested in viewing some of our past work.
(((Wow. It's PROPRIETARY! They really don't want us to know! It's a genuine MYSTERY! Maybe the guy was FIRED! Or, maybe he just jumped for greener pastures.)))
"Interbrand Names Courtney Reeser Managing Director and
Head of San Francisco Office.
(NYSE:OMC), announced today that Courtney Reeser, 47, has
been named Managing Director of its San Francisco office.
(((This Reeser guy must have had something to do with the bp logo. But did he draw it? Somehow it's hard to imagine Mr Reeser actually piloting a Koala Pad from the rarefied heights of "creation, enhancement, maintenance and valuation." I suppose that someone could just call him up and ask him....)))
SAN FRANCISCO Interbrand 111 Maiden Lane San Francisco, CA 94108 USA Tel 1 415 989 7400 Fax 1 415 989 7409 Contact: Courtney Reeser
Landor Designer Persondakusaso@sirius.com^^^* (David Sarpal)
"Thanks to some Spanish chitchat with Landor's receptionist here in San Francisco (su nombre es Annie), I was able to find the name of the project manager who was involved in creating the logo you have come to adore and be inspired by.
"The dude is Greg Barnell and he informed me that this logo in question was arrived at 'through the collaborative efforts of a bunch of different people over the course of about a year.'
"Not very descriptive indeed (I'm sure he didn't spill the beans entirely and fed me 'the official script') but maybe you can give him a call directly via Annie the cool receptionist. Ye number:
+1 (415) 365-1700
(((Hmmm. Maybe we're really looking for 50 guys. This hardbitten graphics veteran offers counsel on the grim realities of modern logo generation.)))
Re: Viridian Note 00203: BP Helios Logo"joel" <email@example.com*
(((Thanks for the compliment, "joel," or whatever entity it is that you actually are. Maybe it was entirely romantic and backward of me to imagine that there was some individual mediating this massive industrial process. Probably, the logo's creator didn't get fired by Landor, so he isn't dodging his rent payments and slowly starving like a forgotten dog while mooching around San Francisco, writing self-pitying web-designer autobiographical web comics such as: http://e-sheep.com/almostguy/
(((But what if he is doing that, you know? What if he's had a total nervous breakdown and can't even pay for gas? What a story that would be, huh? Wow!
(((Perhaps the next step is to have a closer look at the thing that is actually on the floor at British Petroleum headquarters in London. Who will be kind enough to go photograph that for us, scan it and email it in?)))
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