From: Bruce Sterling [email@example.com]
Sent: Thursday, May 25, 2000 9:37 PM
To: Viridian List
Subject: Viridian Note 00161: Toyota's Green Power
Key concepts: green energy, Green Mountain, Toyota
Attention Conservation Notice: It's corporate propaganda from a major car manufacturer and a green electric utility owned by a Republican. It's stuffy, self-serving and boring. This is the Viridian victory-condition. If we get this kind of news on a massive scale worldwide, that means that we win.
Entries in the Greenhouse Disaster Symbol contest:
"Toyota Goes 'Greener' With Green Mountain Energy(SM)
"SAN FRANCISCO, Calif., May 23, 02000 GreenMountain.com and Toyota Motor Sales (TMS), U.S.A., Inc., have signed an agreement under which the auto company will purchase Green Mountain Energy(SM) renewable power. The agreement, one of the largest commercial 'green' energy contracts in California, is effective immediately.
"'We are pleased to announce that Toyota has enhanced their commitment to changing the way power is made. They are purchasing 100% renewable Green Mountain Energy(SM) power blend that includes at least 5% 'new' wind power from three new turbines in San Gorgonio, Calif., specifically developed last year to serve GreenMountain.com customers,' said Julie Blunden, western regional president of GreenMountain.com. 'To have a company like Toyota take the next step and choose to support 'new' wind generation, demonstrates a real commitment on their part by taking small but important first steps towards a cleaner environment.'
"'Toyota has been a pioneer in environmental responsibility throughout every facet of the planning, design, research, manufacturing, sales and service of our vehicles,' said Jim Press, TMS executive vice president. 'Development of our all-new Prius hybrid vehicle, on sale this summer, is one example of this responsibility, and utilizing renewable power from GreenMountain Energy(SM) is yet another.' (...)
"As one of the first automotive companies to make a commitment to purchase renewable power, Toyota estimates that the annual usage under the contract to be 40 million kWh of renewable energy, which is equal to the amount of power used annually by 6,060 average California homes.
"GreenMountain.com began offering a cleaner energy choice to California consumers in 1998. Since that time, the company has dedicated itself to making consumers aware that the number one industrial cause of air pollution in the U.S. is the generation of electricity. In response to the increased demand for cleaner energy choices, GreenMountain.com has spurred the development of three new wind turbines and two new solar facilities in California.
"The wind Toyota is purchasing comes from the three new 750 kW wind turbines located in the San Gorgonio Pass near Palm Springs that became operational in June 1999. These wind turbines were the first new sources of renewable energy built as a direct result of customer choice. California-based residential consumers can support new wind by switching to a power blend called 'Wind for the Future(SM)' which supports 25% new wind generation.
"On April 10 of this year, GreenMountain.com introduced a new power blend called 'Solar for the Future(SM)', the first 100% renewable power blend in the nation that specifically supports the development of new solar facilities. (...)
"The Toyota contract is the most recent addition to the growing list of California commercial customers choosing Green Mountain Energy(SM) renewable energy blends. Those customers include Kinkos, Birkenstock, the Episcopal Diocese of California (which includes 26 individual churches including historic Grace Cathedral in San Francisco) and Real Goods Trading Co of Ukiah."
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