Creating irresistible demand
for a global atmosphere upgrade

Bruce Sterling's Viridian Design Movement









Viridian Note 00471: More Clutching at Straw
by Bruce Sterling
Key concepts:
ethanol, biomass, alternative fuels, Vinod Khosla, Richard Lugar, Republican Party, right-wing polemics, ending oil addiction
Attention Conservation Notice:
I'm frankly enjoying this mind-scrambling opportunity to properly cite the loony cultist organ "Washington Times" within a Viridian Note.

Links:

http://www.acm.org/ubiquity/views/v7i28_kumar.html
If you think it's wacky that Moonies cite ethanol, check this proposal out: lunar power. Yeah, because solar power is so 2004.

http://www.wired.com/news/technology/0,71460-0.html?tw=wn_technology_1
Here's a swell twist on the old Viridian chestnut of harvesting power from your shoes. You harness the power from the vibrations in the floor.

http://www.physorg.com/news73232195.html
How about cooling off the overheating planet by shooting tons of sulfur into the upper atmosphere? Hey, what could go wrong with that?

http://extremeinstability.com/2006.htm
Remember when eccentric adventurers chased storms instead of storms chasing the general population?

http://www.msnbc.msn.com/id/14095881/
Castro may have bleeding ulcers, but Cuba just struck offshore oil. How long you figure before Americans kiss up to Castro and drill that stuff? Sure, he's been a mortal ideological enemy for sixty years, but c'mon, that's OIL!

http://www.organicconsumers.org/2006/article_1343.cfm
WalMart is going Organic. Get used to it, because they're not kidding, and they don't just make markets, they make mastodons.

http://money.cnn.com/2006/07/28/news/international/pluggedin_murphy.fortune/index.htm?cnn=yes
America and Australia never ratified Kyoto, but was that as perfidiously useless as the countries who DID ratify Kyoto and never went through with it? Which would be, uhm, pretty much all of them, frankly.

http://www.mercurynews.com/mld/mercurynews/business/15211779.htm
Big green tech investment bubble in the heart of Silicon Valley! Yeehaw! Party time!

http://www.msnbc.msn.com/id/13768213/site/newsweek/
American populace couldn't be more jazzed about the new green! We're gonna kick the oil habit! The despair, the misery, the defeatism, the specter of draconian hairshirts... they've fading! We feel all better already! in 2006, Environmentalism is all sexy and cyberized and Viridian and hot! Our hands are hardly shakin'. . . No, look!

http://www.msnbc.msn.com/id/13768213/site/newsweek/
It'll be one big Disneyworld! We get a Category Five through the World of Tomorrow ride, you get your ticket-money right back!

Source:

http://washingtontimes.com/functions/print.php?StoryID=20060802-095213-8630r

We can end oil addiction
By Richard Lugar / Vinod Khosla
Published August 3, 2006

"There is a growing consensus America must end its addiction to oil. Yet there is despair we can actually do so, short of draconian cuts in energy use that would leave Americans sweltering – or shivering – in the dark and trudging to work for miles on foot.

Such defeatism is unworthy and unwarranted. America can end its addiction. Thanks to technology and the new economics of energy, the time is ripe to launch an energy revolution and shift toward ethanol as a major transportation fuel.

"Unlike exotic alternatives such as hydrogen, with ethanol we don't need new engines, or new fuel distribution and storage. And we don't need a lot of time or taxpayer money. With the right incentives, a revolutionary transformation could kick off tomorrow. In 25 years, ethanol produced from corn, biomass and other renewable material could be the dominant fuel for cars, SUVs and light trucks.

"This is not a utopian scenario. It is rooted in sound technology, science and economics. It is a common view we come to from different perspectives: on the one hand, that of a senator long concerned with national security who believes energy dependence is one of the most serious crises we face; on the other, a Silicon Valley venture capitalist who has invested millions in revolutionary technologies, now including ethanol.

"The need to end our oil dependence grows clearer by the day. Oil is a magnet for conflict, a weapon for petrostates and a stimulant for terrorism. The hundreds of billions we spend on imported oil weakens our economy, strengthens unfriendly regimes and hobbles our diplomacy around the world. Petroleum is a source of greenhouse gases that contribute to climate change.

"At the same time, the business case for ethanol has never been stronger. With crude oil at $70 a barrel, corn-based ethanol today is cheaper to produce than gasoline before all subsidies and taxes. Ethanol from switchgrass and other biomass using soon-to-be-available cellulosic technology will cost still less, with dramatic greenhouse gas reductions.

"New cars can easily be fitted to burn a blend of 85 percent ethanol and 15 percent gasoline, called E85, as well as regular fuel. These flex-fuel vehicles (FFVs), already on the road in limited numbers, use low-cost, well-proven technology.

"Moreover, studies have debunked the old anti-ethanol myths. We'll have enough land for energy crops given the projected strides in ethanol yield per acre, and both corn and cellulosic ethanol, using the latest farm techniques and modern processing facilities, have a high net energy gain. Even if crude dropped to $40 a barrel, ethanol would still be cheaper to make than gasoline.

"With economics, consumer interests and national security aligned, how do we launch this ethanol revolution? The key will be large investments from Wall Street. Market forces begin to elicit private funding, but far too slowly.

"It is time for government to focus the market's power through incentives and mandates to give investors minimal assurances needed to plunge into ethanol with truly transformative investments. Three steps – each requiring some political courage but not much money – will help jump-start the flow of private capital to this new energy future:

"Require that most new vehicles sold in America be FFVs by 2016 or sooner, a modification that should play to the strength of U.S. automakers.

"Require all major gasoline companies to have E85 pumps at half of their stations by at least 2016. The tax incentives and mandates for these two steps are in the Harkin-Lugar Biofuels Security Act, introduced into the Senate in May.

"Ensure market certainty for investors so the Organization of Petroleum Exporting Countries (OPEC) or others can't temporarily push down the price of oil and drive ethanol makers out of business. This could involve a variable ethanol tax credit, or a crude oil price floor, to expire once the industry gains strength.

"By assuring investors a permanent market will exist for ethanol and won't be undercut by the oil nations, these simple, pragmatic moves could turbo-charge the industry transformation. The Energy Department targets 60 billion gallons of ethanol a year by 2030, using conservative assumptions. We say American ingenuity and entrepreneurship could raise that to 150 billion gallons, or roughly 10 million barrels a day, versus current crude oil imports of 12 million barrels a day.

"This modest government push would provide more jobs for Americans instead of more money for hostile regimes, support farmers instead of terrorism, and promote green fuels over fossil fuels. Let's start the revolution."

Richard Lugar, Indiana Republican, is chairman of the Senate Foreign Relations Committee. Vinod Khosla is a venture capitalist.

O=c=O O=c=O O=c=O O=c=O O=c=O
THE BIOFUELS SECURITY ACT...
OH WELL, I GUESS THEY CAN
CALL IT WHAT THEY PLEASE
O=c=O O=c=O O=c=O O=c=O O=c=O



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